Email Design and Development
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Email Design and Development /
Create engaging layouts and graphics consistent with University of Michigan’s brand standards. Develop animations and embed live video previews to increase click rates and enhance user experience.
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Monthly Newsletter
Developed a monthly email newsletter for Medicine at Michigan, targeting alumni and donors to highlight upcoming events, philanthropic initiatives, and faculty achievements. Designed and implemented a responsive, fully optimized HTML and CSS email template compatible with all screen sizes, devices, and dark mode settings.
Email Animation
Designed and implemented dynamic email animations and infographic-style displays of key metrics to enhance audience engagement. Created animated graphics to effectively communicate impact data and achievements, which achieved a 2% increase in click rate compared to previously static email designs.
Donor Engagement
Utilized analytics and A/B testing to optimize email fundraising initiatives for the Rogel Cancer Center. Experimented with animated 5-second video previews versus static screen grabs, resulting in an increase in click-through rates on the video previews. This strategy successfully encouraged more recipients to watch the fundraising video, ultimately enhancing donor engagement and supporting philanthropic goals.
Custom Email Templates
Sculpture Unveiling Design for Michigan Medicine
C.S. Mott Children’s Hospital ThankView Template
U-M Rogel Cancer Center Webinar