Email Design and Development
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Email Design and Development /
Create engaging layouts and graphics consistent with University of Michigan’s brand standards. Develop animations and embed live video previews to increase click rates by 10% and enhance user experience.
Monthly Newsletter
Developed a monthly email newsletter for Medicine at Michigan, targeting donors to highlight upcoming events, philanthropic initiatives, and faculty achievements that resulted in an average open rate of 48% in 2025.
Email Animation
Designed and implemented dynamic email animations and infographic-style displays of key metrics to enhance audience engagement. Created animated graphics to effectively communicate impact data and achievements, which achieved a 2.5% increase in click rate compared to previously static email designs.
Donor Engagement
Utilized analytics and A/B testing to optimize email fundraising initiatives for the Rogel Cancer Center. Experimented with animated 5-second video previews versus static screen grabs, resulting in an increase in click-through rates on the video previews. This strategy successfully encouraged more recipients to watch the fundraising video, ultimately enhancing donor engagement and supporting philanthropic goals.